One of the things that we are “all in on” is content. Bill Gates was famously said “content is king” and we take this to the extreme! Not only do we aim to provide valuable content to your audience but we aim to make it relevant to your product/service, well displayed, easy to read and engaging.
Constantly providing your users with valuable content is and will always be one of the best ways to help your site and site pages rank higher in Google rankings.
We aim to tell stories, it may sound silly but here us out, anyone interested in your product or service is interested in, what is your product/service and what are its features? how does your product work? what are the advantages of your product vs another. ETC While this may seem like alot of content, this is how you can rank for niche keywords in your market.
For instance, one company we work with Salinise, sell hand sanitiser, pretty boring right? and they couldn’t possibly see what content you could write about hand sanitiser, granted it is not straight forward, however, we took multiple angles for content for them to multiple niche markets, such as: for schools, we did guides on how they can keep their children safe durin COVID 19, articles on the fire risk of alcohol hand sanitiser, and how schools could stop children’s hands hurting by avoiding alcoholic sanitisers. These articles were all hugely popular, as it relates to the audience and provides real value, without being too salesy.