SEO DELIVERS A CONSISTENT STREAM OF FREE TRAFFIC
Implementing a successful SEO strategy, will ensure you consistently drive traffic, leads and sales to your website. You can use specific “Liverpool SEO” to drive traffic in your local area. And general SEO to boost UK wide or even worldwide sales.
The search engine Google alone has over 3.5billion searches per day! Out of these, the majority of people are looking for a solutions to their wants, needs or problems. This highlights the importance of your company ranking at the top of the Google and other search engines for key search terms in your field.
When you put the work in with SEO and get to the stage where you are ranking in the top page and top SERPS for popular and relevant search terms in your industry, you drive a constant flow of customers who are searching the terms that you rank for, and these customers come, of their own accord, naturally to your site.
And once you are near the top of the search rankings, these leads are effectively free, you are not paying for a user to find/click your site, and you are not forcing your content infront of people. This not only dramatically increases conversions, but also provides you with a constant supply of new potential customers.
SEO BRINGS YOUR TARGET AUDIENCE RIGHT TO YOU
Everyone who searches on google are looking for a product, service, or solution to their problem. This makes search engine optimisation the easiest way to get in front of your target audience. When you optimise your SEO you can target keywords that only your target audience would search for.
An estimated 79% of users will miss the paid ads and click the organic listings, meaning that SEO is the best way to get the majority of your target audience to visit your website.
SEO GENERATES TRAFFIC THAT CONVERTS
Studies on the average conversions of traffic show SEO to have an extremely high conversion rate, between 14 and 25% of visitors will convert when clicking through key terms they have searched that you rank for. We would even be willing to bet that a large percentage of the people who don’t convert straight away will be acquiring more information in order to buy at a later date, they may even convert in other ways such as ringing your office or contacting your sales team on another platform. This is a huge reason why SEO is vital to boost traffic.
